2024 Ultimate Review of Top WordPress Themes from Major Developers

2024 ongoing review of the WordPress major themes (the best and most popular): Astra, Blocksy, GeneratePress, Kadence & Neve.
Last Updated July 6, 2024
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This article brings the 2024 ultimate review of top WordPress themes from major developers, or as I call them the big dog themes – the best and most popular themes from major WordPress theme developers. I will follow respective themes development, their user adoption and satisfaction throughout 2024 and will be updating this article at least monthly. The aim is to get “a year in the life” view of major themes, and to see how successful they are in:
1. retaining and increasing their marketshare
2. moving the theme development forward with new innovative features.

Current selection of the themes to be undergoing this review (in alphabetical order) is :

  • Astra – 1+ million active installations
  • Blocksy – 100,000+ active installations
  • GeneratePress – 600,000+ active installations
  • Kadence – 300,000+ active installations
  • Neve – 300,000+ active installations

The question I want to answer for DigitronicBlog readers and everyone looking to enter WordPress ecosystem is rather a simple one: What is the best WordPress theme on the market today? And what is the best WordPress them for my needes? The answer as always is not a simple one.

If you simply want to know my current WordPress themes recommendation, JUMP TO THE BOTTOM OF THIS ARTICLE.

Though all of the brands offer the FREE version of the theme with more or less features unlocked, we always sugges buying the PRO version. The purchase of the PRO version will unlock many helpful features and will at the same time ensure the sustainabily of the product.

ThemeLicense VolumeAnnualLifetime
Astra1 site$49$199
Blocksy1 site$69$199
GeneratePress***500 sites$59N/A***
KadenceUnlimited$79N/A*
NeveUnlimited$69**N/A

* Kadence theme – Lifestyle license is only available as part of the Full Lifetime Bundle priced at $799
** Neve theme – to unlock the full value and make it competitive with other themes, Agency plan is needed requiring the investment of $259/year.
*** GeneratePress – pricing updated in early June 2024 with the Lifetime plan discontinued and the new bundle product “GeneratePress One” introduced. “GeneratePress One”. “GeneratePress One” includes the theme, the page builder and the Cloud patterns library and is priced at $149/year.

We start with the Sentiment Analysis of the themes rating data available on wordpress.org with the goal of detecting positive or negative sentiment to gauge theme reputation among the customer base.

The first thing I are noticing is the significant “Review Data” gap, with Astra having a high number of data points (6,000+), and Kadence on the oposite end having a negligent number of data points (~200). This data disparity should not prevent us from running the Sentiment Analysis, but it rather cautious us that the Sentiment Analyis should be taken as just one of the factors when selecting the theme to go with.

In the approach, I limited the polarity categories to 3 (three):

  • Positive – 4 & 5 star reviews
  • Neutral – 3 star reviews
  • Negative – 2 & 1 star reviews

Knowing that the information collected is fairly subjective, and acknowleging the huge disparity in the number of reviews among the themes of interest, we are still able to to gain quantifiable insights about how positively or negatively the themes are viewed by their users.

While all of the themes have Positive Sentiment in the high ninties, Blocksy comes on top with a 99.62% score, with Neve having the highest Negative Sentiment of 4.40%.

SENTIMENTASTRABLOCKSYGPKADENCENEVE
Positive97.73%99.62%99.00%96.04%94.31%
Netural0.44%0.00%0.36%0.50%1.29%
Negative1.83%0.38%0.64%3.47%4.40%
Major WordPress themes sentiment analysis
Facebook Community Info

Each of the themes assessed maintains the Facebook community with some of the communities being more active than others. Over the first three monts of 2024, I monitored the communities daily to determine the engagement score, which is in this case a quantitative measure that represents the level of community members engagement within the particular theme’s community. An active Facebook community is beneficial to both the brand and its users, as it allows the brand (aka theme developer) to build connection, trust and loyalty with its client base and help humanize the brand. Hence, it’s not a surprise that all themes examined here leverage their respective Facebook communities as channel for customers to ask questions, seek assistance, provide feedback, faciliate peer-to-peer support and generally have the community members exchange ideas with their fellow users of the theme.

The engagement score produced here is of observational and behavioral nature and was obtained by observing member behavior across five communites, by counting the interactions and participation in activities (general discussions, how-to posts, support tickets, etc) to gauge level of engagement and represent it numerically in he table below. High engagement scores communicate customer satisfaction, enhances the themes reputation and indicates enthusism for the theme.

Blocksy and Kadence themes came up on top with the highest engagement scores, while Astra, considering its community size, suprisingly produced a very low engagement score.

ThemeApprox # of MembersAvgerage
Daily Posts
Engagement
Score
Astra58,0001-50.0086
Blocksy8,00010-150.1875
GeneratePress10,6005-10 0.0943
Kadence13,20015-20 0.1515
Neve5,4000-10.0185

Developer: Brainstorm Force

Positive Sentiment – 97.73%
Neutral Sentiment – 0.44%
Negative Sentiment – 1.83%

Astra theme Ratings from wordpress.org

With over 1 million active installations, Astra is no question the most popular commerical theme ever. The theme earned its place in the WordPress history, and was and still is an entry for many WordPress users.

As far as sentiment anlysis is concerned, Astra’s scores are in the middle, with both Postive and Negative sentiments in the 3rd place among the 5 observed themes. Negative ratings mostly seem to come from the Developer persona type.

Despite using Astra alongside other well-known themes, we find it intriguing that Astra maintains its popularity. Among the five themes we evaluated, Astra consistently ranked towards the lower end. However, it’s important to clarify that Astra isn’t a poor choice for a WordPress theme; it’s a solid product and we would prefer it over many other themes in the market, especially those patterned and Elementor heavy themes on ThemeForest. Nevertheless, when compared to the other major themes, Astra would be our least preferred option or, at best, our second-to-last choice.

The Astra theme’s widespread popularity and adoption could be attributed to Brainstorm Force’s (the company behind Astra theme) agressive marketing efforts and the fact that the theme was and still is heavily promoted and pushed by many affiliate bloggers who have found success ($$$) in endorsing the theme. It’s noteworthy that Astra stands out among the big five themes as the only theme that was once briefly excluded from the wordpress.org repository due to marketing strategies deemed inappropriate and against community norems, such as incorporating undisclosed affiliate links to other brands’ products within the theme.

Still, we are running Astra on some of our static sites, and will probalby continue using it for simple static websites, due to having a well defined and ready to be used Astra blueprint that we can easily apply to fresh WordPress installation, customize it, turn into a static instance, and have the website done in less than a day.

What I like about Astra?

Its Custom Layouts feature which allows you to fully customize the website; define the element and apply it to muliple sections of the website. Having said that, this feature is not unique to Astra, and is offered by all of the major themes.

Out of the box, the website built on Astra performs well. If the website is not too complicated and loaded with extra plugins, and when used in conjuction with a Gutenberg block-based page builder (i.e the sister product from the same company, Spectra), finished website does run fairly fast.

Astra is well paired with Elementor page builder, though the users have reported running into performance issues, which is likely caused by Elementor’s performance.

Astra’s best feature: Custom Layouts (or Site Builder)

Custom Layout (or Site Builder) allows you to create different parts of your site such as Single & Archive templates / Header / Footer / 404 Pages / Sections inside Post or Page Content, Hooks, and so on. Once you create the custom layout, you can set the Display Conditions and Date and Time Conditions to have the custom layout displayed on the website.

Site Builder is PRO feature available with the Astra Pro Addon plugin.

What I do not like about Astra?

The slow development pace and the impression that Brainstorm Force, the team behind Astra, is more focused on their other products, especially the ones from the SureCrafted family, and are using Astra as a lead-gen engine to cross sell those other products. As such, Astra theme is suffering from development lagging, buggy updates, and sluggish support.

While out of the box, Astra runs really fast, once loaded with plugins, the Astra slows down a bit. On the background preformance side, the Customizer slows down when multiple Custom Post Types (CPTs) are present, and sometimes becomes unresponsive.

The free version of the theme is really limited, though better than free Neve or free GeneratePress version (note that GeneratePress beats the crap out of Astra when it comes to PRO version).

Additionally, Astra starter templates are really generic, outdated and require too much work to be brought to a decent design state. They offer countless variations of the Home Page (font type and color palette changes), with inner pages being more or less the same, dull and boooring. It’s a shame, as the Astra’s customizer istelf offers a lot of good options for defining unique layouts + Spectra page builder could bring those layouts to a higher design level.

Astra theme PROS & CONS

PROS

  • PRO version offers good customizations modules
  • Astra’s Custom Layout feature (Site Builder) is very powerful and enables extensive changes to be applied to the website look and feel and functionality
  • Good integration with other Brainstorm Force products

CONS

  • FREE version is quite limited
  • Starter templates are outdated and generic
  • Updates can be buggy
  • Support is sluggish and often not able or not interested in resolving issues
  • Facebook community is not that active
  • The team behind Astra seems more focused on other products

Thoughts on the state of Astra

Let’s admit – Astra was never a ground breaking theme pushing WordPress boundries and bringing new inovative features to the market. From the feature and capabilities perspective, it was and still is playing cath up with other major themes. i.e. we still do not have Astra elements (or patterns cloud) the standout feature of Neve and Kadence themes. Site builder capabilty was released late last year, and it really amounted to rather a cosmetic change applied to the existing Custom Layouts feature, not really pushing the needle forward.

Astra on the other hand was well marketed theme that offerred generous compensation to bloggers for promoting it. It was a good entry point for may DIY users, many of whom with the time moved on to other big name themes. From observing the community, I noticed a significant migration to GeneratePress theme. Astra was never broadly adopted by hard-core developers, as most of those who were looking to transition from the dying Genesis Framework moved on to either GeneratePress or to the BricksBuilder. What was once a theme with lots of potential, is now slowly losing spotlight to other themes.


Blocksy Theme Review

Developer: Creative Themes

Positive Sentiment – 99.62%
Neutral Sentiment – 0.00%
Negative Sentiment – 0.38%

Blocksy theme is one of those WordPress goodies that every time you try it, you want more and more of. With the highest Postive and lowest Negative sentiment, Blocksy theme currently holds the top spot on our Sentiment Analysis chart.

Blocksy’s best feature: Blocksy Companion / WooCommerce Extra / Post Types Extra

  • Blocksy Companion is a gold mine that elevates the experience of working with Blocksy to the next level by turning Blocksy theme into a powerful Swiss army knife. The Companion enables a plethora of useful extensions that enable extra functionality eliminating the needs for external plugins. Advanced Menu, Post Type Extras, Multiple Sidebars, Product Reviews, WooCommerce Extras, and so on and so on. The best of all, this list keeps expanding with every major update to the Blocksy theme.
  • WooCommerce Extra which enable you to superchange your WooCommerce store with features such as Floating cart, Off-Canvas filters, Products Wishlist, Advanced single product layouts, and so on, all of them designed to maximize your conversion rates.
  • Post Types Extra feature comes with helpful enhancements to the generic post type allowing you to add dynamic data integration inside the post meta layers with solutions such as custom fields, taxonomy customisation, ability to copy the Customiser options across multiple post types, and so on. If you want to display the information from custom fields in your posts without the use of extra WordPress plugin, you go with Blocksy.

Blocksy theme PROS & CONS

PROS

  • FREE version offers excellennt customizations options with PRO version making Blocksy trully fantastic theme
  • Very lightweight and fast out of the box
  • Excellent and supper polished starter templates, the best of the themes reviewed here
  • Fantastic WooCommerce modules
  • Great and responsive support team
  • Very active and invovled Facebook community ready to help (users really love the theme)

CONS

  • Update to v2.0 caused breaking site changes for some users
  • Limited starter templates selection
  • Relies on multiple page builders to build the starter templates causing a bit of learning change management issue for some users (page-builder hopping)

In this era where user experience, be it for the developers or the end users (website visitors) reigns supreme, Blocksy has moved the goal posts forward with its focus on versatility, performance, and impeccable design. Blocksy’s attention to user-friendliness, consistency of admin area design which translates to easiness on your eyes, and overall ergonomics,  is second to none.

Blocksy, in many ways, is a clear leader in the spectrum of classic WordPress themes empowering users to create awesome websites with ease. With its meticulously designed starter templates, well thought-out extensions provided via Blocksy Companion plugin, Blocksy provides the perfect foundation for making SMB owners’ digital ambition come to fruition. Though I wish the Creative Themes team would finally come out with its mythical and long awaited Blocksy Blocks and have the page builder hopping habit put to rest, I want them to remain laser focused on further iterating the Blocksy theme and continuing to expand its capabilities. When thinking about the future of WordPress Classic themes and the themes reviewed in this article, there are three themes that I believe will continue flourishing, and Blocksy is one of them.


GeneratePress Theme Review

Developer: EDGE22 Studios LTD (led by Tom Usborne)

Positive Sentiment – 99%
Neutral Sentiment – 0.36%
Negative Sentiment – 0.64%

GeneratePress theme Ratings from wordpress.org

A powerhouse of WordPress themes and a true successor to Genesis Framework, GeneratePress offers a lightweight theme developed to give you control over the design of your website without compromising performance. If there is a theme built according to German Engineering principles, GeneratePress is certainly the one. Unlike some of the themes from this review that come bundled with features that you may never use (i.e. barebones Social Sharing element), GeneratePress opts for a minimum set of powerful features that you can enable or disable as needed with a special attention given its block-based Theme Builder. Supplemented with the Dynamic Block Elements, GeneratePress gives the users the total design freedom to create a wide range of websites, from simple blogs to complex business sites.

For developers and power users, or those that have honed their skills and are looking to upgrade from some of the themes in this review, GeneratePress offers a robust framework for building highly customized websites, including the ability to insert dynamic content, custom design elements or custom code snippets. The options are truly endless; build and customize anything  from post meta to site-wide headers and footers, page heroes to author boxes, single post templates to 404 pages,custom post cards, custom info boxes, custom headlines, to custom anything. 

In addition to its native theme building capabilities, GeneratePress is tightly integrated with its sister product, the GenerateBlocks page builder, currently the best block based (aka Gutenberg based) page builder. This pairing offers you further customization options and incredible versatility without bloating your experience with tons of one-dimensional blocks, as is the case with many other page builders. GenerateBlocks brings only a handful of blocks that are endlessly flexible for building any layout, styling any content, and producing impeccable design.

When it comes to the support, GeneratePress’s support is unrivaled in the WordPress community today. With support team members spread throughout the world and across different time zones, the support is fast with queries answered in a matter of minutes although the official policy is to respond to requests the same day. The standout feature is its extremely active Support Forum that goes back in years and as of today lists more than 15,000 topics discussed.  

With the extremely high Positive (99%) and low Negative (0.64%) sentiment, GeneratePress theme is well loved by its user base, I see only a bright future for this theme and I wholeheartedly recommend it. Or as Trump would say, this theme has my complete and total endorsement.

GeneratePress’ best features: Advanced Layout System, Elements Module

  • Advanced Layout System which enables you to change the theme layout based on advanced display rules and personalize the browsing experince for your website visitors. Pair this PRO feature with the free GenerateBlocks plugin, and you gain the design freedom to create whatever you need visually and build every aspect of your website without touching a line of code. The options are endless; build anything from post meta to site footers, page heroes to author boxes, single post templates to 404 pages, custom post cards to custom anything.
  • Elements Module allows you to insert content into any available hook (placement) on your website to create a dynamic experience for your visitors. There are 60 available hooks, plus there is a custom hook option that allows you to define your own hook. Hooks are complemented with extensive display conditions that allow you to display your element throughout your site.

PROS

  • Favorite theme among big name affiliate bloggers
  • Loved by Developers as it offers lots of DEV first features (Hooks, Filters, etc)
  • Extremely fast and lightweight
  • PRO version offers lots of customization options
  • Facebook community is very active
  • Offers a free support forum for their users which is extremely active (questions get answered by support team in a matter of minutes)

CONS

  • FREE version offers limited customization options
  • Starter templates have a wireframeish feel (offering a clean slate start)
  • Newbies can find it a bit overwhelming

In a sea of sameness, GeneratePress begs to differ. With its focus on minimalism, clean code and performance, the theme is a popular choice for the developers community looking to optimize the sites for speed, SEO and maintainability. The theme has been in existence for about ten years, and has remained dedicated to its original mission of offering the users the powerful blank canvas to customize the website to their liking without imposing any bloat on them. (The same cannot be said of some themes in this review that come bloated with half-baked features that are never used – pay attention Astra). 

However, I do wish that the GeneratePress gets friendlier and easier to use for the non-developers, that its starter templates get refreshed with a more modern design aesthetic, and that more ecommerce features get introduced. Hopefully, we will see some of these coming in the future.

It’s been a busy year for the team behind GeneratePress. Earlier this year they significantly updated their page builder with the introduction of Global Styles which enables enhanced design control by providing additional CSS styling options, more breakpoints, and advanced methods for applying styles. This update moves GenerateBlocks closer to Bricks Builder capabilities, currently the number one WordPress page builder. 

In early June the team announced upcoming products accompanied by licensing consolidation. In the coming months, the team will introduce GenerateCloud, which will enable users to save and share custom patterns across all their websites. 

Additionally, the team is finalizing a full site editor, a no-code page builder for GeneratePress websites. This editor will offer an intuitive and powerful drag-and-drop interface, making it easier to build pages and full websites. Built on the GeneratePress foundation, it promises to be fast, accessible, lightweight, and stable, avoiding unnecessary bloat. The site editor will require an active license for both GeneratePress Premium and GenerateBlocks Professional, or GeneratePress One. 

All in all, this is shaping to be a fantastic year for GeneratePress users and in particular for all of those who have secured their lifetime license and will be able to benefit from enhanced GeneratePress capabilities.


Developer: KadenceWP

Positive Sentiment – 96.04%
Neutral Sentiment – 0.50%
Negative Sentiment – 3.47%

Sometimes called the Elementor of the WordPress themes, Kadence theme is standing out with the great polished UI, a rich design options set, excellent and well thought-out starter templates, and a tight integration with its companion Kadence Blocks page builder.

Kadence’ best features: AI Starter Templates / Hooked Elements / Generous Free Plan

  • AI Starter Templates – Yup! With the hype about GenAI, Kadence jumped on the bandwagon and released Kadence AI to help you make a (starter) website in minutes with customized copy and images. Kadence AI uses the details about your business, products and services, and customers to generate customized content for your website and give you a head start. On top of it, Kadence released a customized library of high quality pages and patterns.
  • Hooked Elements – this oldie but a goodie enables you to add blocks or page builder content anywhere into your site, conditionally, and within a specific timeframe to create a personlized experience for your visitors.
  • Feature rich Kadence FREE is an absolute winner when it comes to FREE versions of major WordPress themes. The FREE version enables you to customize your website extensively. You can customize the layouts of your post types and pages, apply custom color palette, thoroughly customize Header and Footer, and so on.

Kadence theme PROS & CONS

PROS

  • Well performant out of the box
  • FREE version offers excellennt customizations options with PRO version eleveting the theme to another level
  • Hooked Elements in Kadence Pro enable creating custom content and placing it anywhere on the website.
  • Facebook community is very active
  • Well integrated with other KadenceWP products (i.e. Kadence Conversions, Kadence ShopKit, etc.)
  • Awesome starter templates, though they have a North American Midwestern feel

CONS

  • Lifetime Plan is offered only as part of the Lifetime Full Bundle (could be cost prohibitive for some of the users)
  • Starter templates library has not been updated with new templates in a while, likely due to the focus on AI generated starter templates
  • Theme development public roadmap does not seem to be kept up-to-date
  • Documentation could be more extensive

Neve’s best features: Templates Cloud / Content Restriction Module

  • Templates Cloud is a is a personalized library of pages, posts or sections created with Gutenberg, Elementor, or Beaver Builder page builders and saved to cloud library for later use on the original or on a different website. This enables you to apply changes to your website quickly from the library of pre-built components, thereby, speeding your workflow significantly. This feature is a marketeer’s dream!
  • Content Restriction Module allows you to restrict Posts, Pages, Post Categories, Product Categories and Custom Post Types. across your website based on users, user roles, or passwords, thus creating a light “for members only” reading experience without the use of the extra plugin.

Neve theme PROS & CONS

PROS

  • PRO version offers great customizations options
  • Lightweight and supper fast
  • Cloud Library allows for sharing elements across multiple websites
  • Integrated Content restriction module
  • Enhanced WooCommerce functionality
  • Developer friendly with lots of Hooks and Filters options
  • Excellent support team able to answer questions and resolve issues quickly

CONS

  • FREE version offers limited customization options
  • FREE version retains the Neve logo in the footer area
  • Template import process loads extra plugins without notifying the user about them, or giving him the opt-out option
  • Starter templates, though decent, could be better with a bit more effort (they are not as bad as Astra’s though)
  • Facebook community is not that active

To be more quantitative in this review, I assessed and rated the quality of the themes (and the value for money) across the categories below. Though in my rating I used the 1-5 scale, do note that quite often the particular features looked at across the themes are not that far apart, and that I simply avoided giving the same rating to two themes. I also may have been influenced by personal preference, so keep that in mind as you review the below.

  • Free Version – how feature rich is the FREE version of the theme
  • PRO Version – how feature rich is the PRO version of the theme
  • Site Building – how capable is the theme when it comes to custom site building
  • Companion Page Builder – the capability of the page builder (sister product) made by the same developer
  • Starter Templates – the design quality of starter templates (not the number of templates available)
  • Ecommerce Features – quality of ecommerce features the PRO version of the theme offers (without needing to buy the extra product from the same developer)
  • Change Management – how well handled and frictionless theme updates are, major or minor
  • Support – the quality of documentation and support that could be received via various channels
FEATUREASTRABLOCKSYGPKADENCENEVE
Free Version35142
PRO Version15342
Site Building12543
Companion Page Builder31542
Starter Templates15243
Ecommerce Features34125
Change Management12543
Support13524
TOTAL SCORE1427272824
A few remarks about the reasoning behind these scores

Free Version – Blocksy is a clear winner here due to the number of features the free version offers along with the great aesthetics. Kadence is a close second, but Blocksy edges thanks to ecommerce feature advantage

PRO Version – This is an interesting one. Neve theme with its Agency plan price at $259/year offers the most, but the value for money is simply not there. Sure, if the money is not an objection, go for Neve, though I would suggest that in this case, you take a closer look at Kadence Full Bundle priced at $219/year and take advantage of other Kadence products (i.e. Kadence AI) that come bundled in. Thus, having the cost aspect in mind, I recommend Blocksy which priced at $69/year brings a perfect balance of features and pricing. 

Site Building Capability – all themes bring great custom site building capability with GeneratePress being most favored among professional developers. The difference between the theme rated 1 and the theme rated 5 is not that far, and you can build rich custom sites with any of these five themes. The difference really comes down to the the page builder you pair the theme with to build your website. 

Companion Page Builder – this is what makes a difference and should be a major factor in selecting the theme you will be using for your website. And this is where GeneratePress + GenerateBlocks combo excels with GenerateBlocks being the best block based page builder on the market today. This is not to say that Kadence Blocks, Spectra or Otter Blocks are not good products. On the contrary, they are great page builders too, but GenerateBlocks with its Class First approach, with CSS Grid and other advanced features that enhance your workflow, wins the contest by a mile. 

Starter Templates – I looked at starter templates that come with the theme and without the need to spend additional money to get access to them. Due to this criteria, I did not look at Kadence AI Starter Templates, nor at Astra’s ZipWP AI Starter Templates. Blocksy wins hands down in the category of native starter templates. 

Ecommerce Features – Again an interesting category where you can create equally satisfying ecommerce websites with all of the themes reviewed. The difference comes to the money that you want to spend. If you want to keep the spend on the lower side, go with Blocksy. If you are willing to spend a bit more money, go with Neve’s “Business Plan” priced at $149/year and which unlocks the “Sparks for WooCommerce” addition with a number of useful features such as Product Comparison Tables, Variation Swatches, Multi-Announcement Bars, and so on. If the money is not an objection, go for Kadence Full Bundle and enjoy the benefits that Kadence Shop Kit brings. Plus, you’ll get access to Kadence Conversions to create interactive elements, Kadence Cloud, and so on. I do however feel that Neve’s middle price point brings the perfect balance of features and pricing, and for those reasons it takes #1 spot in the ecommerce domain. 

Change Management – Updates, updates, updates. We want the theme updates to be well tested before being pushed out for users to update, and this is one area that Astra and Blocksy could’ve done a better job at. While Kadence and Neve themes have solid Change Management practices in place, I feel that GeneratePress takes the top spot mainly due to its slow release cycle which allows for extensive testing, and therefore makes the theme upgrades a painless and smooth experience. 

Support – GeneratePress with its multi-channel support and extremely active user forum is a clear winner in the support category.

Bear in mind, above rating and reasoning was done on isolated categories. The theme however should be looked at as a whole. 

While acknowledging that many bloggers, affiliate marketers and WordPress influencers have developed their websites with the themes other than the ones reviewed here, we will include in our list only the websites built with the 5 themes of interest to us.

BLOGGER/MARKETEERTHEME
Authority HackerGeneratePress
BloggingProNeve
Ferdy KorpershoekAstra
LayerWPKadence
Niche CampusKadence
Niche Site LadyGeneratePress
NicheTwinsGeneratePress
Online Media MastersGeneratePress
Post StatusGeneratePress
Shout Me LoudAstra
The Admin BarGeneratePress
The Affiliate SchoolGeneratePress
The Website FlipGeneratePress
The WPWeeklyAstra
World of WPBlocksy
WP BuildsBlocksy
WP CrafterKadence
WP MinuteKadence
WP LaunchifyKadence
WPTutsBlocksy

GeneratePress theme seems to be the top choice for 40% of the sites reviewed, followed by Kadence theme running 25% of power user websites.

With everything above said, the selection of the theme could depend on the use case, the user persona looking for a theme or on your established workflow. In my recommendations, I am focusing on 2 user personas and 1 use case: Developers and General Users (DIY crowd, including newbies to the world of WordPress) and the ecommerce use case.

WordPress theme most recommended for General Public

For General Users, the Do-it-Yourself crowd, those new to the WordPress ecosystem, as well as those who have spent a few years navigating the periphery there of, I recommend the Kadence theme.

Kadence

5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
A lightning-fast performance theme full of modern features that focuses on speed, stability, and accessibility.
The FREE version by itself offers enough features for most websites, but the real power comes from the Kadence PRO version which elevates the game with hundreds of customization controls, professionally designed starter templates created with SMB users in mind.

WordPress theme most recommended for Ecommerce websites

For small business owners looking to start generating income via ecommerce, I recommend the Blocksy theme. One of Blocksy’s standout features are the WooCommerce enhancements that come with its PRO package. Though from the ecommerce features perspective, I rated Blocksy 4 out of 5 with the top spot going to Neve theme, I still recommend Blocksy due to its impeccable starter templates design and a lower price point.
Word of caution, as Blocksy did struggle a bit in the Change (Release) Management domain, I suggest to prospective Blocksy users to thoroughly test Blocksy updates on the staging website before pushing the change to your live website. When compared to Kadence, both themes have recently gone through major releases adding numbers of new features and significantly improving the themes. Kadence however, did not suffer the site breaking changes that some of the Blocksy users reported. True, Blocksy support team worked tirelessly around the clock to address the issues and help ease the version upgrade for impacted users, even hand holding some of them, and for that they deserve a credit. I believe that future Blocksy updates will offer a smoother upgrade experience to website owners, and in turn, bring Blocksy up to Kadence or GeneratePress level in the Change Management domain.

Blocksy

5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
A lightweight creative powerhouse of a theme with a penchant for versatility. Blocksy is known for the design quality of its starter templates, speed, and high accessibility compliance.
Blocksy is an innovative, lightning fast and super charged theme that packs a curated collection of starter templates, ensuring each template is a work of art that perfectly aligns with specific industry needs. Blocksy users love Blocksy!

WordPress theme most recommended for Power Users & Developers

For Developers, and those more technically skilled who may be coming from another frameworks (i.e. Genesis), and for those not afraid of pushing the limits, I recommend the GeneratePress theme. GeneratePress also brings the mastery of Change Management to the table with less frequent but thoroughly tested releases making the themes update a smooth experience.

GeneratePress

5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
A lightweight theme that focuses on speed, stability, and accessibility.
While the FREE version of the theme is somewhat limited compared to Blocksy and Kadence, the PRO version really elevates the game with hundreds of customization controls, professionally designed starter sites, and block-based theme building. This is a favorite theme of many affiliate bloggers.

Credits

Following products and/or services where referenced to and/or used while writing this article:

  • Astra Theme is an extremely popular theme with novice WordPress users with great customization options offered in the PRO version.
  • Blocksy Theme is a lightweight creative powerhouse of a theme with a penchant for versatility. It brings top of the line starter templates.
  • GeneratePress Theme is a lightweight theme that focuses on speed, stability, and accessibility. A power-user favorite!
  • Kadence Theme is a lightweight yet full featured WordPress theme for creating beautiful fast loading and accessible websites. It offers an integrated GenAI capability.
  • Neve Theme is a super fast, easily customisable, multi-purpose theme.
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