A landing page is a website page containing a form that is used for lead generation. This page revolves around a marketing offer, such as an ebook or a webinar, and serves to capture visitor information in exchange for the valuable offer. Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead.A smart inbound marketer will create landing pages that appeal to different personae (plural for persona) at various stages of the buying process. A hefty endeavor no doubt, but one that pays off in spades.
Best Landing Page Software
There are hundreeds of software applications available that let you easily create amazing landing pages. They all have their advantages and disadvantages, and picking the right one will largley depend on type of business purpose and use case. To make your selection easier, we at DigiBlog have come up with the top products to help you find the best one for your needs.
HubSpot is a platform that offers everything small businesses need to deliver a best-in-class customer experience into one place. It's collection of capabilities consist of Marketing, Sales, Service, CMS & Operations hubs that are designed to help you grow your web presence and yoru business. Free to get started!
